AT SOME POINT IN THE LAST DECADE, opulence as we know it was dismissed. Diamond-encrusted watches, diesel-guzzling supercars and monumental Venetian pillars in living rooms suddenly became, shall we say, “a bit much”.
Which isn’t to say chandeliers dripping with crystals no longer have a place. Do we need a bow-tied butler to present caviar-laden pastries again? Most probably. They’re predictable, that’s all.
And if you like your creature comforts understated, storied, and contemporary — without the champagne sparklers — you’ll find the Hyatt Centric Ginza Tokyo memorable for all the right reasons. Located in the city’s upmarket shopping district of Ginza, it demonstrates finesse for every smart, urban traveller.
Housed in a 12-storey building on the former site of a national newspaper publisher, Asahi Shimbun Company, which was established in the late 1880s, the 164-room — some of the largest in the city, starting at 35sqm— full-service lifestyle hotel is an homage to minimalist glamour.
It articulates a quiet, accessible luxury.
A small library greets you at deep-burgundy reception and the staff are huddled around an informal platform, decorated with the season’s flora, to assist with your check-in. The vibe is casual but attentive.
The hotel runs parallel to Chuo-dori boulevard, which is the perfect starting point of exploration for the rest of Ginza. Whether you’re keen on Dover Street Market, or Uniqlo, both are a few minutes’ walk away.
A stylish, discreet lobby — almost hidden among the art galleries, small studio offices and some of the world’s most famous horology names on Namiki-dori Street — materialises like a cool, secret entrance of an independent art studio. You step in, and a fresh scent and large-scale digital art welcome you into waiting lifts.
The service is warm without being stuffy, and the staff know when you want to be left alone. The ambience of the hotel is elevated with creature comforts, warmth, and the knowledge that it’s in the right place.
Contemporary Japanese Cocktails & Dining
There is a modest but amazing dining experience in signature restaurant Namiki667. Helmed by Hokkaido native Shingo Hayasaka, recipes on the menu run the gamut of satisfying slow-cooked dishes and cocotte-based delights.
Spend some time on the bar terrace that overlooks the narrow street of pretty boutiques. Theme parties like Halloween and Christmas do exceedingly well here with a good-looking cosmopolitan crowd.
Namiki667 is accessible from the reception area by a dramatic wraparound staircase, is connected to the reception area on the fourth floor and is really the ideal spot appreciate this quieter side of Ginza.
Tip: Try the Roku craft gin distilled with 6 Japanese botanicals including cherry blossoms, green tea and yuzu citron.
Hyatt Centric Ginza Tokyo
Ginza 6-6-7, Chuo-ku Tokyo, 104-0061 Japan. Tel: 00 81 3 6837 1234
Double rooms from 42,000 Yen (low season) to 68,000 Yen (high season). Breakfast and Wi-Fi included.