Kim Jones' Dior Men Collection Is Tender Romance

The soft allure of flowers, classic bees, and a giant KAWS 'BFF'


Kim Jones' Dior Men Collection Is Tender Romance
Fashion June 25th, 2018

The pressure of a fresh take on an iconic house was invisible at Kim Jones’ debut with Dior Men last week. As 70,000 pink and white roses and peonies set the mood for SS2019 and the feted label dropped the “homme” from its moniker, the conversation turned to masculinising Dior’s feminine couture.

More than 70,000 peonies and roses were used to construct the 10m-tall KAWS Pink ‘BFF’ centrepiece. Photo by Adrien Dirand for Dior Men

Jones leaves his athleisure backdrop for classical tailoring in his first collection for Dior Men. These are clothes made for quiet poets, reclusive creators, and pensive dramatists unafraid to appear fey. The personas of street skaters, club ballers and dubstep DJs that clamoured for Jones’ past works seemed a marathon away. 
Fashion’s heavy-hitters came out in glamorous solidarity. Style stalwarts Kate Moss, Naomi Campbell, Karl Lagerfeld and Grace Wales lined up in the front row, while Dior Homme regulars like Robert Pattinson and Winnie Harlow purred at photographers while poured into impeccable suits.
Jones’ successor at Louis Vuitton, Virgil Abloh, personified grungey support in the front row, even as ex-Dior Homme designer Kris Van Assche rocked a Dior suit to great effect. Photographers jostled for eye-contact with pop stars Rita Ora, Lily Allen, Victoria Beckham and son, Brooklyn, Lenny Kravitz, British alt-rockers the XX, ASAP Rocky and Skepta, as they completed the list of VVIPs.
The scene-stealer in Paris’ Garden Republicaine though, was a 10m-tall KAWS Pink ‘BFF’ by American artist Brian Donnelly. The wood and polystyrene show centrepiece was assembled by 100 personnel. In the days leading up to the show, various celebrities and collaborators, including jewelry designer Yoon Ambush, cameoed on Kim Jones’ Instagram with the KAWS plush toys, teasing the full house show.
Leaving key elements and the tougher attitude of athleisure behind, Kim Jones’ debut for Dior Men saw soft tailoring, loose silhouettes, and voluminous overcoats. Flower jackets and delicate, sheer tops graced models’ bodies as the classic Dior bee motif returned, rejuvenated for Spring of 2019.
See the amazing KAWS Pink ‘BFF’ centrepiece of the “romantic, not feminine” show here.

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