MUSEUM ETIQUETTE IS SUCH A BORE. This one Tokyo museum is breaking all the rules. Want to snap a selfie with a piece? Go right ahead. And feel free to touch, feel and step on the artwork.
Welcome to the world’s first digital art museum — Mori Building Digital Art Museum: teamLab Borderless.
Housed in a repurposed bowling alley and game centre in Odaiba, the haven of modern art is filled with 50 interactive installations. Powered by 520 computers and 470 projectors, you see images on virtually every surface of the 10,000-square metre venue.
The visual feast is the result of a meeting of brilliant minds. It all began in 2001 as a start-up of four friends. Today, teamLAB is a 500-strong team that leaves no one out, and comprises artists, CG animators, mathematicians, and architects. The group has run pop-up exhibits all over the world, in cities such as Tokyo, Singapore, and Paris, gathering more followers and fans with each outing.
teamLAB opened its first permanent exhibit in Odaiba, Tokyo in 2018. Within days of opening in June this year, it was sold out of its daily allotment of 4,000 tickets for a month. To meet the seemingly endless demand, teamLAB increased its daily admissions and now reportedly welcomes 7,000 visitors a day.
Shifting Worlds In Infinite Spaces
teamLAB Borderless just might be the most Instagramable museum in the world. Visitors in the exhibits snap away, and set their social feeds alight.
No two photos look the same. As visitors navigate the maze of galleries, they’re surrounded by kaleidoscopic artworks which constantly shift and evolve, transforming in response to motion and sound.
One moment you’re admiring a digital waterfall, the next you’re amid blooming sunflowers.Motion-sensitive lamps hang suspended in one infinity room, lighting it up in a dizzying array of changing colours.
At keyyes.com, we like to get behind amazing people in innovation, fashion, technology, design, hospitality, and great epicurean experiences.
We teamed up with Lee Yik Keat, aka YK, the Instagram photographer to follow right now, and who’s worked with the likes of Longines and Leica. We asked him to present his cinematic vision of the luminous wonderland.
“I’ve always been in awe of teamLAB’s visually amazing light play,” says YK.
“I want to showcase the importance of light in our lives. In my video, the blindfolded model walks in darkness… It’s a visual explanation of the uneasiness you feel when enveloped in pitch-black darkness. Eventually, the model sees the light at teamLAB and is in awe of the installations.”
MORI Building Digital Art Museum: teamLab Borderless
Odaiba Palette Town, 1-3-8 Aomi, Koto-ku, Tokyo, Japan
T: (+81) 03-6406-3949